Life in a face mask has drawn increasing attention to the eyes, and as a result mascara and brow formulations have been dominating color cosmetics.
In recent times the “above-the-mask” makeup category has been dominating beauty tutorials on YouTube and Tik Tok, with Tik Tok amassing more than 53 million views from videos tagged #MaskMakeup, according to Business Insider. As a result, mascaras with volumizing effects have been the target of consumers choices. Even without going out wearing a face-mask, the work-from-home lifestyle with constant video calls has also heightened this eye makeup trend as many people want to look awake and energized for their video conferences.
At ICS we have seen increased demand for mascara packaging with volumizing and lengthening brushes, such as mixed fiber brushes. In mixed fiber brushes, the smooth, soft fibers are generously charged with bulk, which during use is gently released on to lashes for volumous coverage. The stiff fibers then work to comb and separate the lashes, providing a long, dramatic lash look.
Mascaras are a marriage of formulation, brush, wiper and stem and trying to find the right fit between all these combinations is the key to the perfect mascara. ICS has a wide selection of mascara packaging available in various shapes and sizes. We will work with you to help navigate the technical maze of pairing or designing the right stem, wiper and brush combination for your pack and formulation.
At ICS we also have a variety of mascara formulations available for volume, lengthening, curling, separation and all-in-one for the perfect luscious lashes! For more information about our Glass Packaging Showcase, please contact us.
