ICS featured in Beauty Packaging Doubling Down on Multi-Functional Packaging September 2019 Issue

ICS have been featured in Beauty Packaging Magazine’s September 2019 Issue on Doubling Down on Multifunctional Packaging! Beauty and personal care packages that contain multiple products represent the epitome of convenience and functionality and help consumers take the guesswork out of coordinating products and shades—and also can even be more sustainable.

For consumers, multi-functional products embody simplicity and ease of use. For brands, it’s an opportunity to put multiple products on a consumer’s radar. Offering two or more beauty, skin or body care products in one means that consumers can create multiple makeup looks or access multiple skin or body care formulations with just one product. Not only is this an efficient time-saving solution, but it also provides a simplified, more convenient application reducing the effort involved in consumers’ beauty routines because they no longer need to worry about matching multiple products as the formulations are already perfectly paired.

Here at ICS  we have been providing a variety of double-duty and multi-functional packaging for color cosmetic, skin and body care formulations for more than 25 years. One of our most popular options is our Versatile Vial Duo package. The 2-in-1 configuration combines a vial on each end of the pack that can be paired with a doe foot, brush or stainless steel or plastic rollerball applicator. The rollerball applicator is a perfect option for serums, oils and stains and the doe foot and brush applicators are ideal for more viscous formulations such as creams, liquids or glosses. Brands can mix and match the applicator depending on the formulation and application technique needed on each side for endless varieties.

Two-in-one products also offer the consumer a chance to switch-up their beauty look; for example, a double-ended lipstick combined with a lip-topper to add gloss or sparkle; or a mascara combined with a primer at one end to offer a buildable lash result.

Beauty Packaging is the premier global media source dedicated to the cosmetic, fragrance and personal care packaging industry, providing in depth coverage throughout the year on leading beauty companies, beauty news, beauty trends and exhibitions. See our feature below and find the link here!
https://beautypackaging.texterity.com/beautypackaging/september_2019