After over a year of lockdown and being hidden by masks, lips are making a comeback! Consumers are once again excited about getting glammed up, going out and wanting to refresh their lip products.
According to the market research group IRI, Lipstick sales have jumped 80% in the month of April 2021 compared to the same period last year and Walmart, the biggest retailer in the States, says Lipstick is the top performer across all segments of their cosmetics in 2021 with shoppers showing a strong preference for long-wear and smudge-proof lipsticks that don’t rub off as easily inside of a mask. More recently, Walmart said customers are grabbing bright colors like purples or blues, in what it called an “opportunity for customers to once again express uniqueness.”
When it comes to finishes, one of the most dominant lipstick textures emerging is the “satin” lipstick. To put it simply, satin is the lovechild of a creme and a matte finish. It has shiny properties similar to a gloss which makes imperfections less noticeable, but bright colors are still able to pop.
Refillable Lipsticks
As for Packaging, recently Refillable Lipsticks are increasing in demand not only due to their sustainability benefits amongst eco-conscious consumers but also because of their effortless, aesthetically pleasing designs and ICS has many options.
Refillable Lipstick design has no longer limited to more premium and high end beauty brands such as Hermes, Dior and Kjaer Weise, Fast fashion brand ZARA has also recently launched their beauty line with Refillable Lipstick packs, as refillable design has gained their momentum.
Gooseneck Design
Another popular design recently which has been seen popping up on our screens a lot (since physical shopping is less of an option) is the “Gooseneck” design. As the name suggests, the “Gooseneck” packs have an extra long neck design that extends under the cap. This elongated neck design helps to ensure the pack looks fuller for longer, without the need of a “cheaterband” or collar at the neck.
Lip Balms, Scrubs and Masks
Last but not least is the Lip Balm, Lip Scrub and Lip Mask trend, emerged from the Selfcare movement during the lockdown. With the “No-Makeup” makeup trend dominating the Internet and the increasing convergence of color cosmetics and skincare, the Lip trend is not going anywhere!
At ICS, we have a wide variety of Lip Packaging options to suit your brands’ formulation, ranging from the trending, skincare-oriented Lip Balm and Jar packs, to sustainable Lipstick packs and innovative applicator Tube Packaging and more! If you’re interested to learn more about our Lip Packaging options, please check out our Featured Products, or contact us!
