Cosmetic Packaging Trends: Reusable and Refillable Packaging

Whether you’re always on the go or never want to be parted with your favourite makeup items, it’s always useful to take all your must-have products with you. One emerging trend that is storming the cosmetic packaging industry is refillable and mix and match palettes, so you don’t have to have the hassle of carrying your whole makeup bag around with you as everything you need fits conveniently into one perfect palette! The dream!

At ICS we are continually developing new and improved ways to appeal to the ever-evolving consumer needs, as a result, our range of refillable packs just keeps growing. Some of the limitations with current refillable packs on the market is that there is a high chance of causing damage to the formulation when popping out the interchangeable/removable pans. At ICS our design team have solved this issue and have created unique, intuitive ways for customers to change their pans with ease. Our most popular designs that showcase this is our refillable palette with sliding pans, which eliminates the need to pop out the pans as you just lift up the frame and slide in and out your different formulations and shades, and our Mix and Match Palette which is designed to accommodate not only interchangeable pans, but also interchangeable frames. This means you can combine different sets of makeup formulations, such as eyeshadow, blush, and other cosmetics in the same palette simply by changing pans and/or the frame, so you can have the perfect palette to fit your mood and needs.

Creating your own bespoke makeup palette allows you to fill your palette up as many times as you want with replacement pans. Not only is it fun to create the perfect palette but refillable packaging also helps to reduce the environmental impact of product packaging. And if you’re choosing your own formulations and shades, consumers know that they’ll get use out of each pan, meaning less waste and more money well spent! Refillable palettes are sleek, streamlined, travel friendly and mean you’ll stay looking flawless anytime, anywhere!