ICS featured in Beauty Packaging Applicators That Match Market Trends June 2019 Issue!

ICS have been featured in Beauty Packaging Magazine’s June 2019 Issue on Applicators That Match Market Trends! The fuss free on-the-go makeup trend is one of the biggest trends at the moment, and with that comes packaging with built-in applicators. Brands are now no longer seeing applicators as an accessory, but a key part of the cosmetic packaging design.

Here at ICS we have noticed requests moving away from powder formulations and on to liquid formulations and with that a staggering rise in the demand for innovative applicators to apply the formulation, especially uniquely shaped doefoots and brushes, sponges, chubby doefoots, innovative droppers, pumps and sprayer applicators.

With our specialty in Pencils, Sticks and Tubes, we have developed a wide range of removable and washable brushes and sponges that answers the call for this growing applicator inclusive trend and allows consumers to apply and blend on-the-go, then remove, wash and repeat. Our variety of innovative doefoot applicators are also increasingly popular, with our newest doefoot innovation including our “In-mold Flocked TPE Doefoots”, where the flocking is made of soft fibers that are part of the doefoot tool, rather than traditional flocking. The flexible, silky and synthetic, non-shedding flocking allows the bulk to glide seamlessly over lips without the doefoots soaking up the excess, causing a more streamlined, precise and fuller application. Available in a variety of shapes.

Other continuing color cosmetic trends are ultra-fine glitter pigments, sparkles, highlighters, eyeshadow and eyebrow powders and here at ICS we have developed our Exclusive 50/50 Round Mini Chubby Bottle with EPDM Sponge applicator which is an ideal option for these formulations (featured in our blog cover picture). The premium thick wall IBM bottle and cap has a 50/50 proportion and flush fit design. The EDPM sponge generously picks up the bulk which then can be swiped or dabbed for laidback, effortless makeup looks in seconds. It is also available with various doefoot shapes and brush.

Beauty Packaging is the premier global media source dedicated to the cosmetic, fragrance and personal care packaging industry, providing in depth coverage throughout the year on leading beauty companies, beauty news, beauty trends and exhibitions. See our feature below and find the link here!
http://beautypackaging.texterity.com/beautypackaging/june_2019/